Prior express written consent
Under the TCPA, a signed written agreement (including electronic signature) in which a consumer clearly authorizes marketing calls or texts using an autodialer or artificial voice to a specified number.
This is the consent standard for promotional AI outbound. Because it is rarely documented at scale in dealership records, Alpha Drive routes promotional outreach to live agents and reserves AI for transactional contacts.
In practice
For marketing calls and texts made with automated technology or an artificial or prerecorded voice, the TCPA generally requires prior express written consent: a clear, signed agreement (an online checkbox can qualify) to receive those messages at a specific number.
Why it matters
Many dealer forms collect consent loosely or not at all. Without it, automated marketing outreach, including AI-voiced calls, creates statutory damages exposure per call or text. This is a legal question; review your forms with counsel.
Common questions
Does a service visit count as consent for marketing calls?
Generally not for automated marketing calls. A customer relationship may support some transactional messages, but marketing outreach with automated technology typically needs prior express written consent.
How does Alpha Drive AI approach consent?
AI outbound is limited to transactional messages with a logged consent basis. Promotional and sales-angle calls are made by live agents.
Also called: PEWC, express written consent.
Read the chapter: Compliant outbound: AI + live agents →
Related terms
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