Equity mining
Identifying existing customers whose vehicle equity or lease position makes a new purchase attractive, then contacting them with an offer.
Equity and lease-end campaigns are promotional outreach. In Alpha Drive's model they are run by Live Assist agents using lists and context the AI prepares.
In practice
Equity mining looks across the database for customers who could trade into a new vehicle at a similar or lower payment, typically because their loan or lease is near its end, their vehicle has held value, or rates have changed.
Making it work
The data finds the opportunity, but a conversation closes it. These are promotional, sales-angle calls to existing customers, so they belong with trained people who can handle questions about payments, trade value and timing.
Common questions
Is equity mining the same as a lease-end program?
Lease-end outreach is one form of equity mining. Equity mining also covers finance customers, cash buyers with high-value trades and service customers with aging vehicles.
Can AI do equity mining?
AI can help identify candidates, but the outreach is a sales conversation. Alpha Drive AI routes equity, lease-end and other sales-angle calls to live agents.
Also called: lease-end campaign, trade cycle.
Read the chapter: Compliant outbound: AI + live agents →
Related terms
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