Lexus of Sacramento × Alpha Drive AI
Two decades among the Elite of Lexus. Revenue, gross and CSI. All up. Read the full story below, print it, or download the PDF.
Two decades among the Elite of Lexus.
Lexus of Sacramento, Sacramento, California
Lexus holds its dealers to one of the highest standards in the industry. Lexus of Sacramento has met it for nearly 20 years.
The Elite of Lexus award goes only to dealers who excel at sales, service and overall ownership support — measured on sales and service retention, repair-order volume, diagnostic expertise, guest satisfaction and facility standards. Lexus of Sacramento has earned that status for nearly two decades.
The team follows the Lexus Covenant: to provide the most satisfying ownership experience ever. Its fixed operations are led by Russ McDuffie, with more than 38 years in the industry and 25 as a fixed ops director.
- EliteRecognized for sales, service and ownership
- League of EliteAmong Lexus' top dealerships nationwide
- 3,000+Guest reviews, rated 4.7 stars
- 2019–2026Six consumer dealer awards
- TodaySacramento & Elk Grove's Lexus home
Every criterion Lexus uses to name its Elite dealers — met year after year.
- An Elite of Lexus dealer for nearly two decades
- Serving Sacramento, Elk Grove, Roseville and Central California
- Rated 4.7 stars across 3,000+ guest reviews
- Fixed ops led by a 38-year industry veteran
A standard set by Lexus — and kept by the Lexus of Sacramento team for nearly 20 years.
Lexus of Sacramento × Alpha Drive AI
Lexus of Sacramento had already tried another AI platform. It was "a great buffer." Alpha Drive AI's "Ashley" became a real member of the team.
- A prior AI vendor that was functional but limited
- Described internally as "a great buffer," not a solution
- Some longtime guests hesitant to talk to an AI voice
- "Ashley" holds true, human-like conversations
- Onboarding support to introduce the AI to guests
- High-touch support keeps open issues near zero
- Measurable increases in revenue, gross and CSI after go-live
- Ashley books the majority of service appointments, including after hours
- Leadership fields almost no ongoing operational concerns
Russ McDuffie, Fixed Ops Director, Lexus of Sacramento
After 38 years in the industry, a fixed ops director had "never experienced the level of engagement and support" Alpha Drive AI provides.