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Customer story

Lexus of Sacramento: excellence chooses excellence.

Lexus holds its dealers to one of the highest standards in the industry, and Lexus of Sacramento has been an Elite of Lexus dealer for nearly 20 years. After trying another AI platform, the team chose Alpha Drive AI — and saw revenue, gross and CSI all go up.

Elite of Lexus for nearly two decades
Rated 4.7 stars by 3,000+ guests
Alpha Drive AI partner

In their words. We have seen increases in revenue, gross and CSI… never experienced the level of engagement and support with any company or platform that we receive.

Two decades among the Elite of Lexus.

The Elite of Lexus award goes only to dealers who excel at sales, service and overall ownership support — measured on sales and service retention, repair-order volume, diagnostic expertise, guest satisfaction and facility standards. Lexus of Sacramento has earned that status for nearly two decades.

~20

Years as an Elite of Lexus dealer

4.7★

DealerRater, 3,000+ reviews

6

Consumer dealer awards

38

Years of industry experience leading fixed ops

Revenue, gross and CSI. All up.

Lexus of Sacramento had already tried another AI platform. It was "a great buffer." Alpha Drive AI's "Ashley" became a real member of the team.

↑ Revenue

After go-live

↑ Gross

After go-live

↑ CSI

After go-live

Majority

Of service appointments booked by Ashley

01 · The challenge
A prior AI vendor that was functional but limited

Described internally as "a great buffer," not a solution. Some longtime guests hesitant to talk to an AI voice.

02 · The solution
"Ashley" holds true, human-like conversations

Onboarding support to introduce the AI to guests. High-touch support keeps open issues near zero.

03 · The result
Measurable increases in revenue, gross and CSI after go-live

Ashley books the majority of service appointments, including after hours. Leadership fields almost no ongoing operational concerns.

Why this partnership matters to us

The Elite of Lexus award is earned on sales and service retention, guest satisfaction and facility standards — the same things an AI on the phones can lift or damage. Lexus of Sacramento had already tried another AI vendor, which the team described as "a great buffer." They wanted a real solution.

Alpha Drive AI's "Ashley" now books the majority of the store's service appointments, including after hours, in natural, human-like conversations. A fixed ops director with 38 years in the industry says he has never experienced this level of engagement and support from any platform.

About Lexus of Sacramento and Alpha Drive AI

Who is Lexus of Sacramento?

An Elite of Lexus dealership serving Sacramento, Elk Grove, Roseville and Central California for nearly two decades. Elite of Lexus recognizes dealers who excel at sales, service and overall ownership support. The store is rated 4.7 stars across more than 3,000 guest reviews.

Why did Lexus of Sacramento switch to Alpha Drive AI?

Its prior AI vendor was functional but limited, described internally as "a great buffer" rather than a real solution. Alpha Drive AI's assistant "Ashley" replaced it with true interactive, human-like conversation, plus dedicated onboarding and ongoing support.

What results did Lexus of Sacramento see?

Measurable increases in revenue, gross and CSI after go-live. Ashley books the majority of service appointments, including outside business hours, and leadership reports almost no ongoing operational concerns.

What does Lexus of Sacramento say about Alpha Drive AI?

"We have seen increases in revenue, gross and CSI… I have been in the industry for over 38 years and fixed operations director for over 25, never experienced the level of engagement and support with any company or platform that we receive." — Russ McDuffie, Fixed Ops Director

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