Unsold follow-up
Outreach to customers who visited the showroom or engaged with the sales team but did not buy.
Unsold follow-up is judgment work, not volume work: it usually goes to salespeople or live BDC agents rather than AI, on a written cadence that stops when the customer buys or opts out.
In practice
Unsold follow-up works the customers who visited, test-drove or got numbers, then left without buying. The first contact usually comes the same day or the next morning, followed by a planned cadence over the following weeks.
Doing it well
These are sales conversations: they need to address what stopped the customer, whether price, trade, payment or timing. That makes them a job for trained people, supported by a CRM that records every attempt.
Common questions
How quickly should a dealership follow up with an unsold customer?
Ideally the same day, while the visit is fresh, then on a planned cadence over the following weeks.
Can AI make unsold follow-up calls?
Unsold follow-up is a sales-angle conversation, so Alpha Drive AI routes it to live agents rather than AI voice.
Also called: be-back, unsold traffic.
Read the chapter: BDC best practices →
Related terms
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