BDC glossary
Unsold follow-up
Outreach to customers who visited the showroom or engaged with the sales team but did not buy.
Unsold follow-up is judgment work, not volume work: it usually goes to salespeople or live BDC agents rather than AI, on a written cadence that stops when the customer buys or opts out.
Also called: be-back, unsold traffic.
Read the chapter: BDC best practices →
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