Sales BDC
The BDC team that turns sales calls, internet leads and unsold showroom traffic into set appointments for the sales floor.
The sales BDC does not sell cars. It gets the customer to the store with a specific appointment, a specific vehicle and a specific salesperson, then follows up on the ones who did not show or did not buy.
In practice
A sales BDC answers sales phone-ups, responds to internet leads, sets showroom appointments, confirms them and follows up on unsold traffic. It separates lead handling from selling so salespeople spend their time with customers in the store.
Measuring it
Track response time, contact rate, appointment set rate, show rate and sold rate by source. A sales BDC that sets many appointments that don't show isn't working.
Common questions
What is the difference between a sales BDC and a service BDC?
A sales BDC books showroom appointments from leads and phone-ups. A service BDC books service appointments and works service follow-up.
Can AI run a sales BDC?
AI can answer every phone-up and respond to inbound leads. Alpha Drive AI keeps promotional and sales-angle outbound calls with live agents.
Also called: bdc sales.
Read the chapter: Sales BDC →
Related terms
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