BDC glossary
Phone-up
An inbound sales call from a prospective buyer, as opposed to a walk-in or an internet lead.
Phone-ups are among the highest-intent contacts a dealership receives; the caller has a vehicle in mind and a question. The BDC's job on a phone-up is to answer the question, qualify briefly and set an appointment, not to sell the car on the phone.
Also called: phone up, sales call.
Read the chapter: Sales BDC →
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