Dollars per RO
Average revenue per repair order, often reported for customer-pay work and for BDC-booked visits specifically.
Dollars per RO on BDC-booked appointments is the cleanest revenue metric for a service BDC. Alpha Drive reports it in the Command Center by matching appointments to closed ROs.
In practice
Dollars per repair order is total customer-pay labor and parts divided by the number of repair orders. It moves with menu selling, multi-point inspection follow-through and how well advisors present recommended work.
Improving it
The lever is time: advisors who aren't stuck on the phone have more time to walk the car, present findings and sell recommended work. Consistent upsell on the booking call also helps, by setting expectations before the customer arrives.
Common questions
What is a good dollars-per-RO number?
It varies widely by brand, market and mix of warranty versus customer-pay work. Track your own trend by advisor rather than chasing an industry average.
How does phone automation affect dollars per RO?
When AI handles routine calls, advisors get time back for customers on the drive. Alpha Drive AI also presents eligible maintenance and promotions consistently on booking calls.
Also called: revenue per RO, average RO.
Read the chapter: BDC metrics and KPIs →
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