Smart Motors: excellence chooses excellence.
O.D. Smart sold his first car in 1908. More than 117 years later, Smart Motors is one of the oldest dealerships in America and Wisconsin's only two-time Toyota President's Cabinet Award winner. With a dedicated Alpha Drive AI agent named "Alex," Smart Toyota nearly doubled its daily appointments.
In their words. We have seen a lot more appointments… You will make your money back in the first few weeks.
One of America's oldest dealerships. Still ahead of the curve.
O.D. Smart sold his first car, an Apperson Jackrabbit, out of his father's livery business in 1908 and brought Smart Motors to Madison in 1912. Three generations of Smarts led the company, through J.R. Smart, who spent 52 years there and became CEO like his father and grandfather.
Founded by O.D. Smart
Toyota dealer in Wisconsin
Toyota President's Cabinet Award
Team members
From 55 a day to 100+ appointments.
A shared BDC split across 22 dealerships couldn't keep up with Wisconsin's largest Toyota service lane. A dedicated Alpha Drive AI agent named "Alex" could.
Appointments per day
Biggest days ever, in one week
To see the jump
Dedicated AI agent, "Alex"
Appointments booked to the wrong store or schedule. Daily volume capped around 55 appointments.
Books the soonest available appointment automatically. Advisors spend less time on the phone.
The two biggest appointment days in dealership history — in the same week. Advisor phone time dropped, freeing time for customers on the drive.
Why this partnership matters to us
Smart Motors became Wisconsin's first Toyota dealer in 1966 because it saw what was coming before anyone else did. Nearly 60 years later, the same instinct led Smart Toyota to replace a BDC shared across 22 dealerships with a dedicated AI agent built for one store.
"Alex" knows Smart Toyota's schedule and service manager preferences, and books the soonest available appointment on every call. The result: two of the biggest appointment days in the dealership's history, in the same week.
About Smart Motors and Alpha Drive AI
Who is Smart Motors?
One of the nation's oldest automotive dealerships, founded by O.D. Smart in 1908 and based in Madison, Wisconsin. Smart Motors became Wisconsin's first Toyota dealer in 1966, is the Midwest's largest hybrid dealer, and is Wisconsin's only two-time Toyota President's Cabinet Award recipient. It joined the Baxter Auto Group family in 2024.
What problem did Smart Toyota solve with Alpha Drive AI?
Its BDC agents were shared across 22 dealerships, appointments were booked to the wrong store or schedule, and daily volume was capped around 55 appointments.
What results did Smart Toyota see?
Smart Toyota went from about 55 appointments a day to more than 100 within a few weeks, and recorded the two biggest appointment days in dealership history in the same week.
What does Smart Toyota say about Alpha Drive AI?
"I love how 'ALEX' sets appointments for the soonest appointment time instead of letting the customer choose it. We have seen a lot more appointments… You will make your money back in the first few weeks." — Derek Battin, Service Manager
More: All customer stories · Results · Service BDC AI · Live Assist
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