Hendrick Automotive Group: excellence chooses excellence.
Rick Hendrick built one dealership into the largest privately held automotive retailer in America: 142 franchises, 31 manufacturer nameplates and more than 11,000 teammates in 13 states. When Hendrick wanted to see its true service call volume, it chose Alpha Drive AI.
In their words. We're seeing around 5,000 calls being captured through the IVR system, which tells me we were missing a lot of calls before.
The largest privately held dealer group in America.
Rick Hendrick founded the group in 1976. When he took over City Chevrolet in Charlotte, it became the top-volume Chevy dealership in the Carolinas — and later starred in the 1990 film Days of Thunder. In 1985 he became the first dealer authorized to own and operate multiple GM dealerships.
Franchises
Manufacturer nameplates
Teammates
States
Twice the calls. None of them invisible.
The front desk was hand-counting 2,000–3,000 service calls a month. Leadership suspected the real number was much bigger. Alpha Drive AI's IVR proved it.
Calls / month, hand-counted before
Calls / month, captured by AI
Visible customer demand
Inbound calls logged
No reliable view of true customer demand. No way to tell missed calls from uncounted ones.
Call-level reporting across the store. Leadership sees true inbound demand for the first time.
Customer demand that had been invisible and unmonetized is now measured. Full call-level reporting for fixed ops leadership.
Why this partnership matters to us
Hendrick's mission is to be the premier quality vehicle retailer in the world. You can't manage what you can't see, and a front desk hand-counting 2,000–3,000 service calls a month couldn't show leadership what customers were really asking for.
Alpha Drive AI's IVR now captures and logs every inbound call. Captured volume nearly doubled to about 5,000 a month — demand that had been invisible and unmonetized, now measured call by call.
About Hendrick Automotive Group and Alpha Drive AI
Who is Hendrick Automotive Group?
The largest privately held automotive retail organization in the United States, founded by Rick Hendrick in 1976 and headquartered in Charlotte, North Carolina. Hendrick represents 142 franchises and 31 manufacturer nameplates across 104 dealership locations in 13 states, with more than 11,000 teammates.
What problem did Hendrick solve with Alpha Drive AI?
Service call volume was tracked by hand at the reception desk, so leadership had no reliable view of true customer demand and no way to tell missed calls from calls that were never counted.
What results did Hendrick see?
Captured call volume nearly doubled, from an estimated 2,000–3,000 calls a month to about 5,000 once Alpha Drive AI's IVR was in place, giving leadership full visibility into demand that had been invisible.
What does Hendrick say about Alpha Drive AI?
"Before implementing the AI, our receptionist handled about 2,000 to 3,000 calls a month. Now, we're seeing around 5,000 calls being captured through the IVR system, which tells me we were missing a lot of calls before." — Joe Celeone, Fixed Ops Director
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