Dealership CRM
The customer relationship management system that stores leads, contacts, notes, tasks and follow-up for the sales and BDC teams. VinSolutions, Elead, DealerSocket and ProMax are common in dealerships.
The CRM is where a BDC's work becomes visible. If a contact or appointment is not in the CRM, the store cannot manage it, and it did not happen as far as reporting is concerned.
In practice
The CRM is where leads, customers, tasks and communication history live. Sales teams work their daily follow-up from it; managers use it to see lead response time and close rates. Common dealership CRMs include VinSolutions, Elead, DealerSocket and others.
Why integration matters
A phone system or AI that doesn't write back to the CRM creates a second, invisible record. Every call, text and appointment should land on the customer's record so the next person to touch the lead knows what already happened.
Common questions
What is the difference between a CRM and a DMS?
The CRM manages relationships and leads, mostly on the sales side. The DMS runs operations: deals, repair orders, parts, accounting. Most dealerships use both, connected.
Does Alpha Drive AI integrate with the CRM?
Yes. Alpha Drive AI connects to the major dealership CRMs and DMSs through authorized integrations so conversations and appointments are recorded where the team already works.
Also called: bdc crm.
Read the chapter: Dealership integrations →
Related terms
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